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Transcreation means creatively adapting the marketing content from one language to the other while keeping it linguistically, culturally and emotionally relevant for target markets. In transcreation linguists have the freedom right from changing the style to complete recreation of source text in target language. For effective transcreation, linguists need to have good knowledge of both the languages. https://www.braahmam.net/creative-translation-marketing-content/

Videos are fast becoming one of the most powerful tools of marketing promotion. According to the survey “The State of Video Marketing 2018” carried out by Wyzowl, 81% of businesses use video as a marketing tool. Out of those, 85% of businesses regard video as an important part of their marketing strategy, and 78% of marketers say video gives them a good ROI. https://www.braahmam.net/from-translation-to-final-output/